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W&L Athletics SIDEARM Website Redesign 2026

W&L Athletics Extends Partnership with SIDEARM Sports; Launches New Website

3/3/2026 10:00:00 AM

LEXINGTON, Va. - The Washington and Lee University Department of Athletics Communications has revamped generalssports.com with a sleek and modern look alongside a partnership with SIDEARM Sports. 

The redesigned website, which launched on Tuesday morning, has a new user interface which streamlines all athletic information for current and prospective student-athletes, fans, and the W&L community. Improvements to the site include new schedule and roster formatting while highlighting W&L's impressive athletics facilities.

New features include: 
  • Generalssports.com Athletes of the Week rotator
  • Featured items from the University Store
  • Accessible composite schedule 
  • Highlighting partnership with FloCollege 
  • Digital Media Content & Photo Galleries

About SIDEARM Sports
Operating in the LEARFIELD portfolio of companies since June 2014, SIDEARM Sports is the nation's leading digital provider for college athletics. Based in Syracuse, N.Y., SIDEARM is trusted by some of the biggest brands in the industry, including the majority of NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows schools to tailor their content and digital presence directly for their fans.
 

You can stay up-to-date with W&L's 24 athletics teams at generalssports.com or watch live on FloCollege. To receive information via email, sign up for the W&L Newsletter here. Follow us on social media @wlugenerals on Instagram and WLU Generals on Facebook.
 
Nestled in the mountains of Virginia, Washington and Lee University is a proud member of NCAA Division III and the Old Dominion Athletic Conference. Founded in 1749, W&L is the ninth-oldest college in the United States and a top-ranked liberal arts university. With over 500 student-athletes in 24 varsity sports, the Generals have celebrated over 265 conference championships. Learn more about the Blue and White by visiting www.generalssports.com or on social media at @WLUGenerals.
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