W&L Restructures Communications Program for Varsity Athletics

Wallace, Laubscher, Whipple

LEXINGTON, Va. – Washington and Lee University is restructuring the communications operation for its varsity athletics program.

The following changes are effective July 1, 2019:

  • W&L's Sports Information Department will become the Office of Athletic Communications.
  • Brian Laubscher has been promoted to Director of Athletic Communications
  • Chip Whipple has been promoted to Senior Associate Director of Athletic Communications
  • Will Wallace will become Assistant Director of Athletic Communications

"With more than a quarter of W&L students participating on at least one of our 24 varsity athletic teams, athletics is a major part of campus life, and of interest far beyond our campus community, to parents, prospective students and alumni," said Jessica Willett, chief communication officer, who announced the changes. "The changes for the department reflect its importance within our overall communications effort, while the promotions for Brian and Chip are a testament to their skill and professionalism in the field. We have an exceptionally strong team that will continue to ensure that our athletics communications reflect the high quality of our athletics program."

The Office of Athletic Communications serves numerous roles within the campus community, but most importantly in promotion of W&L's 24-sport athletics program through a variety of media.  These include written press releases and game stories, social media, live video and archived highlight videos, graphics and publications. The Washington and Lee Sports Information Department has been honored as the best in the Old Dominion Athletic Conference three times since 2006, including twice in the last three years.

Laubscher has been Sports Information Director at W&L since 1998, ushering the University's athletic communications program into the technological age.  This includes development and expansion of W&L's internet presence, while redesigning the website eight times.  He also helped to develop live coverage of Washington and Lee events from listening to games from afar via telephone to internet-based audio and eventually live streaming video of more than 100 campus events each year.  He has also overseen development of the athletic department's social media presence and video initiatives like the W&L Sports Weekly and the departmental YouTube site where fans can find a variety of interviews and game highlights.

Laubscher serves on the university's Hall of Fame Committee and was a member of the University Athletics Committee for a number of years. He is an active voter for a number of All-Region and All-America teams, and he has worked a myriad of Old Dominion Athletic Conference and NCAA Division I, II and III championship events.

A member of the College Sports Information Directors Association (CoSIDA), Laubscher serves as the CoSIDA scholarship committee chairperson. He is 1995 graduate of Slippery Rock University where he earned a bachelor of science in sport management.

Whipple served as Assistant Sports Information Director from 2012-16 and Associate Sports Information Director since the beginning of the 2016-17 school year. He has been responsible for the management of gameday workers for W&L athletic events, and he oversees the department's publications and graphics design. He also serves as the point person for the Generals' Club and is on the University Athletics Committee.

Also a member of CoSIDA, Whipple is a 2008 graduate of Ashland University where he earned a bachelor of arts in sport communication and journalism. He also earned a master of education in sport education from Ashland in 2010.

Wallace joined W&L in 2018 as Assistant Director of Sports Information. He is responsible for recording statistics, producing news releases, creating printed materials and maintenance of the university's athletic web pages, while assisting with the promotion of the athletic department. Also a CoSIDA member, he earned a bachelor of science in sports management with a minor in marketing from York College (Pa.).

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